I help people and organisations turn ideas into clear, compelling written content and build marketing strategies that put those ideas in front of the right audience.
With a PhD in Sociology, more than 25 years in the music industry and hands-on marketing expertise across multiple sectors, I bring creative judgement, research rigour and commercial instinct to every project.
From articles and website copy to case studies, reports, press releases, newsletters, expert commentary and campaign content, I help clients shape their ideas and find the right words for the people they need to reach.
I can write across formats, and proofread and polish existing work. One of my particular strengths is making specialist or complex subjects clear, engaging and accessible to wider audiences without losing the detail that gives them value.
I help clients make their marketing more purposeful by developing audience-focused content and building a consistent presence and voice across social media.
This can include social media strategy, content planning, campaign ideas and SEO copywriting. My experience spans multiple sectors, with especially deep knowledge of music and culture.
As Configa, I’ve produced music for Grammy-winning and Rock & Roll Hall of Fame artists. My productions have featured extensively in film and television and on radio. Across my music projects, the combined total is approximately 40 million streams.
I hold a PhD in Sociology from Loughborough University. My thesis examined hip-hop, race and geographical identity and has been cited across international scholarship. Writing in E-International Relations, Solomon Pace-McCarrick described it as a “seminal study”.
